a domain name
You may simply opt
for your business name as your domain name, although in truth
this probably isn't the best idea. Choosing a key phrase for
your domain can often improve your rankings on the search engines.
For example - If you are a camera shop wanting to sell cameras
online and you are targeting the UK, you would do a lot better
to chose www.uk-cameras.co.uk. This, coupled with a correctly
optimised page would stand a very good chance of gaining a
number one ranking on the engines for the key phrase "UK
cameras" although it is not essential to purchase domain
names for every key phrase to gain good rankings and the domain
name forms only a very small part of the overall picture for
a high ranking web site.